Top 10 Fintech Trends for 2023

Updated On : July 2023

The financial industry is undergoing a transformative phase that is set to reshape people's lifestyles and interpersonal dynamics. In Q1 2023, FinTech start-ups in the country secured $1.2B in investments, 55% lower than Q1 2022's $2.6B. Yet, it's a significant 126% surge from Q4 2022's $523M, as per statistics provided by Tracxn, a SaaS-based intelligence platform.

The funding shows a declining trend compared to previous years, despite recent upticks. Late-stage investments in Q1 2023 were $977M, a 325% surge from Q4 2022 but a 44% drop from Q1 2022. Early-stage funding dropped by 30% and 76% from Q4 2022 and Q1 2022, respectively, to $177 million. The $30.2M in seed-stage fundraising fell by 21% and 74% from Q4 2022 and Q1 2022, respectively.

Looking ahead, the fintech market is projected to reach a staggering valuation of $698.48 billion by 2030, a remarkable surge from previous years. To keep pace with the ever-evolving landscape, start-ups and established entities are diligently updating their operations, equipping themselves with the necessary technical prowess and tools. In the fiercely competitive fintech industry, scaling is imperative for survival.

Nevertheless, it is equally crucial to ensure the scalability of solutions remains relevant. Therefore, adopting the latest fintech trends in 2023 becomes paramount in order to gain a competitive edge over rivals. These trends encompass a wide array of domains, spanning from the burgeoning Buy Now Pay Later (BNPL) services to the captivating world of crypto currencies.

Digitization and revolutionary advancements in the payment ecosystem also play a pivotal role. Fintech innovation continues to hold a significant position in the ongoing developments within the industry.

Here are some of the latest fintech trends to watch out for in 2023.

Alternative lending

One of the notable fintech trends that gained traction in 2022 is alternative lending, often referred to as P2P lending. This disruptive phenomenon entails providing loan services through online platforms, connecting borrowers who have been overlooked by conventional lenders with investors seeking opportunities in alternative markets.

The rise of alternative lending is particularly prominent in Southeast Asia, where the region is rebounding from losses caused by the pandemic and shifting towards self-reliance, relying less on international loans and instead focusing on leveraging internal resources.

Biometric Authentication

Organizations that depend on passwords instead of user-friendly biometric identity verification methods face a significant risk of losing customers, particularly when it comes to accessing financial information and funds. A striking 81 percent of customers actively seek out companies that provide swift and efficient identity verification or authentication processes.

These companies have set a new standard for security, capturing the attention of fintech enterprises. The protection of bank accounts is considered a critical priority by an overwhelming 93 percent of consumers, elevating biometric authentication technologies as a focal point within the fintech sector.


Fintech gamification refers to the utilization of technology in commercial enterprises to enhance the customer experience. This innovative approach has enabled businesses to achieve various advantageous outcomes, including increased revenue, strengthened brand loyalty, and enhanced customer engagement. As customers become more savvy and familiar with technology, their expectations for how companies leverage it have also evolved.

To remain captivating and competitive, many companies are incorporating gamification into their overall business strategies. This trend has gained significant momentum, with businesses embracing gamification like never before. Consequently, several businesses have begun leveraging games as a means to promote their products, engage customers, and foster a sense of ownership among them.

AI and ML for financial technologies

Amidst the trends in the financial industry, chat bots have emerged as scorching hot contenders, offering customers self-service capabilities while alleviating the burden on customer support teams. However, it's important to note that AI and ML have an expansive range of applications within the fintech landscape.

The prowess of AI algorithms shines particularly brightly in risk management and fraud prevention. The surge in e-commerce, coupled with the onset of the COVID-19 pandemic, has led to an alarming spike in fraud cases. By leveraging ML models, businesses can analyze a multitude of factors to proactively identify potential fraudsters, thwarting their nefarious intentions before significant harm is done. In fact, a noteworthy case study reveals a staggering 20% reduction in investigative workload when employing AI to combat fraud.

Distributed Ledger Technology (DLT)

Blending blockchain with fintech, distributed ledger technology (DLT), also known as DeFi (Decentralized Finances), takes center stage. In DLT, a ledger of transactions is upheld by all participants in the network, resulting in instant, unsupervised, tamper-proof, and inherently secure transactions. The applications of DLT span across various realms, including insurtech software, decentralized payment platforms, cryptocurrency exchanges, and open banking APIs that fuel innovative banking services.

This fintech trend is supported by an array of cutting-edge technologies, including digital wallets, digital assets, distributed data storage and exchange, zero-knowledge identity proof, and smart contracts. With digital asset exchanges raking in a staggering $15 billion in revenue in 2021, the thriving trajectory of DLT is poised to continue flourishing in 2023.

Buy Now, Pay Later [BNPL]

Buy Now, Pay Later (BNPL) is an increasingly favoured form of short-term financing that enables the deferred payment of goods or services. It often operates without interest, making it an appealing avenue for funding. With point-of-sale instalment loans, customers make an initial down payment for an item and settle the remaining balance at a later time.

The rise of BNPL showcases its growing prominence in the fintech landscape. This emerging trend not only stimulates sales but also empowers customers to enjoy the use of their purchases while gradually fulfilling payment obligations. Additionally, BNPL plays a pivotal role in nurturing lasting customer loyalty and fostering a mutually beneficial relationship between buyers and businesses.


Neobanks, a prominent breed of fintech companies, aim to revolutionize the banking landscape by driving down the costs associated with banking services. In contrast to traditional banks, neobanks operate without physical brick-and-mortar branches, leveraging technology to offer their services.

While neobanks may offer a narrower range of services compared to larger banks, they focus intensively on these specific service categories to elevate their quality. Equipped with all the essential features found in traditional bank branches, neobanks represent a paradigm shift in the industry. Many emerging fintech ventures wholeheartedly embrace the neobanking concept, forsaking traditional branch models in favour of a lean and agile approach. This approach yields mutual benefits for both companies and customers, as it enables cost reduction and facilitates seamless accessibility to banking services.


The global blockchain market is poised to experience an astonishing 143-fold growth by 2030, reaching a staggering volume of $1.5 trillion. Major players in the financial services industry, including Visa, MasterCard, and PayPal, have already embraced cryptographic assets and extended support for crypto payments.

Presently, the process of international money transfers is cumbersome and expensive. However, blockchain technology aims to tackle these challenges by providing swifter and more secure solutions for cross-border payments at reduced costs.

Referred to as a "distributed database" or "electronic ledger," blockchain operates by documenting each transaction within a unique block that is linked to prior blocks across the network. Access to this distributed ledger is available to all participants.

To ensure transaction validity, the consent of over 50% of the participants is required. With the incorporation of distinct hashes in each block and the need for verification at each step, breaching the security of such a decentralized network becomes a formidable challenge. As we enter 2023, the blockchain revolution is on a steady ascent, poised to reshape the fintech landscape in the imminent future.

Open Banking and API Integration

Open banking, a rising trend, entails the utilization of open application programming interfaces (APIs) to grant third-party service providers access to customer data. This transformative approach fosters a competitive marketplace, spurs innovation, and enhances transparency.

Financial institutions, by sharing customer data with external providers, can deliver personalized services and superior products. Customers, in turn, reap the rewards of a seamless banking experience, gaining access to a diverse range of financial services through a unified platform.

As we venture into 2023, a surge in financial institutions embracing open banking and API integration is expected, as they strive to enhance their customer offerings. This entails integrating payment services, investment platforms, and budgeting tools within a single platform, thereby streamlining the banking journey for customers.

Embedded finance

Embedded finance revolutionizes the financial landscape by seamlessly integrating financial services into various organizations, eliminating the need to redirect customers to traditional financial institutions. This innovative approach enables non-financial entities to offer lending, payment processing, insurance, and more while complying with regulatory requirements.

The impact of embedded finance is already evident, with an increasing number of retailers providing short-term loans through apps and digital wallets facilitating instant contactless payments.

Projections indicate that the market value of embedded finance will surpass a staggering $7 trillion within the next decade, doubling the combined value of the world's top 30 banks. This exponential growth signifies the immense potential that lies ahead.

The adaptability and widespread applicability of embedded finance unlock significant opportunities for emerging fintech organizations to disrupt traditional transaction methods and pave the way for a new era of financial services.

Nelito offers customized solutions & services for its clients from finance and other sectors. To learn more about it, write us at or visit us at Nelito Systems.

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